If you put a seasonal sale without promotion, it is likely that nobody will hear about it. The WordPress ad is clean and to the point, whereas the ad for Axe/Prime Pantry uses humor and a more muted color palette.Ī well-put-together ad should be attracting the right people to click on it. Look at the examples below: Different copywriting banner ad styles Even if you don’t have a strongly defined brand voice, you’ll know what kind of messaging will work for your audience. Draw Customers Attentionīanners ads should represent your brand’s niche and must stick to the context. Take for example, this McDonald’s ad: it features the products prominently and reminds the audience that they have some of the best French fries in the market. These ads can be published on over two million websites and 650,000 apps, elevating the chances for you to connect with your audience anywhere. Online display ads, when done right, tempt viewers to buy relevant products. The design is simple, but it has a twist: it features several different fonts to look playful and draw in the audience. Keep in mind basic design principles here and use different fonts and vibrant colors for a banner. Here is an excellent example of an eye-catching banner ad: Eye-catching (and hunger-inducing) banner ad example When banner ads are creative enough to tempt the audience, they can attract people to click-through to the advertiser’s website.īrands use various techniques and tools to measure their banner ads’ effectiveness at enhancing the flow of traffic. Here are a few reasons why businesses invest in online banner advertising: 1. However, the primary function of banner ads is not only to get seen but to get clicked on, leading the user straight to the business website where they’d hopefully make a purchase.īanner ads can be a solid business growth strategy. We’ve all seen the use of banners to advertise goods and services in brick-and-mortar stores. Online banner ads are built on the same premise as print ads and have a similar effect on internet users.
Google offers the largest ad display network in the world, reaching around 90% of web users globally.Īlthough there are alternative networks, these ads target a broader audience across different blogs and websites, enhancing their awareness of your brand. An animated ad serves the same purpose, the only difference is that its content is dynamic. A static ad is just a plain clickable image that takes viewers to the targeted website. What Is Display Advertising?ĭisplay (or banner) advertising involves putting graphical display ads across the top, bottom, and sides of a web page.īanner ads can be static or animated. Having said that, though, we know paid advertising is one of the ways businesses take advantage of for bringing more eyes to their product and services. There is no denying the effectiveness of banner ads in helping brands become widely known and getting them seen on hundreds of websites across the internet.īut, at the same time, web design experts consider them no more than intruders on websites as banner advertisements can mess up the native design and branding with their own very powerful identities. See how Kinsta stacks up against the competition.
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